Unearthing your Brand Edge
This experience is designed to help you uncover what makes your brand unique.
You'll be guided to meet an animal that represents the personality, strengths, and distinctive qualities of your brand.
Many people find the experience reveals aspects of their brand they instinctively knew were there, but had never fully recognised or articulated.
All you need is 20-30 minutes, a quiet space, and a willingness to be curious.
Ready?
Let's begin.
Instructions
Step 1:
Pick a time when you can relax, and a place where you won’t be disturbed.
Sit on a comfortable chair or lie down on a bed.
Step 2:
Open the questionnaire on a browser page - but don’t read it yet
Step 3:
Take a moment to set the intention that the animal you meet represents the essence of your brand.
Then press play on the audio recording below.
Step 4:
During the recording, you'll be guided to meet an animal.
This animal represents the personality, strengths, and distinctive qualities of your brand.
If more than one animal appears, use your intuition to decide which one feels most relevant.
If nothing comes to mind (it happens occasionally), simply pause, take a few slow breaths, relax, and begin the recording again.
When the recording ends, complete the questionnaire using your instinctive responses.
What Happens Next?
Once you've completed the questionnaire, we'll create your personalised Brand Edge Insights Report and email it to you within three working days.
Your report will explore:
• the qualities and characteristics shaping your brand
• what makes your brand distinctive
• strengths that may be under-utilised or overlooked
• opportunities to express your brand more consistently
You'll also receive a personalised Animal Totem image that brings your brand to life in a memorable and visual way.
Get ready to see your brand from a fresh perspective.