Welcome to Unearth your Edge

For Brands

This experience is designed to help you unearth the true essence of your brand.

Here’s what you can expect:

You’re about to meet your “animal totem” - and receive powerful insights into the essence of your brand: what it stands for, and the qualities that set it apart.

Don’t worry - this isn’t one of those exercises where you answer 50 questions and try to define your brand in words.

This works differently.

You’re about to listen to a guided visualisation via the audio file below (‘Animal Totem’).

During the recording, you’ll be guided to imagine meeting an animal that represents the true nature of your brand - how it feels, how it behaves, and how it engages with the world around it.

This process is designed to help you step out of your analytical thinking and access a deeper, more intuitive understanding of your brand.

It often reveals qualities that are already there - but haven’t yet been clearly articulated.

All you need is 20-30 minutes, a quiet space, and a willingness to be curious.

Ready for an adventure?

Instructions

Step 1:
Pick a time when you can relax, and a place where you won’t be disturbed.
Sit on a comfortable chair or lie down on a bed.

Step 2:
Open this short questionnaire on a browser page - but don’t read it yet
Step 3:
Press play on the audio link below.

Step 4:
During the recording, you’ll be guided to meet an animal.
This animal represents the essence of your brand.

  • If you get more than one - use your intuition to decide which one is most relevant

  • If you nothing is coming to you (it happens very occasionally), just stop the recording, take some gentle breaths, relax - and start the recording again

    When the recording ends, complete the questionnaire using your instinctive responses.
    If you can’t remember everything, close your eyes and briefly return to the visualisation - trust what comes up.


    Ready? Let’s Go!

What Happens Next?

Once you’ve completed the questionnaire, we’ll create your personalised Insights Report and send it to your email within three working days.

This report translates your experience into clear, practical insight you can apply to your brand straight away.

You’ll gain a deeper understanding of:

• the core qualities and personality shaping your brand
• how your brand naturally shows up - and how that’s experienced by others
• where there is untapped potential or inconsistency
• how to express your brand more clearly across your messaging, positioning, and client interactions

Many people find this gives them a clearer, more intuitive way to describe what makes their brand different - and how to bring that to life consistently.

Get ready to see your brand from a completely new perspective!